Apple is discontinuing the iPod Shuffle and Nano

The quiet gravity of this can’t be overstated, in my opinion – the iPod is what turned Apple in to the consumer electronics juggernaut it is today. The clip-on iPod shuffle last saw a redesign with the fourth-gen model in 2010, which made a quick return to physical controls after the poorly received third-generation model of 2009.The iPod shuffle and iPod nano have disappeared from the Apple site.Apple has quietly taken down the websites for both the iPod nano and shuffle. The iPod Touch was last updated in 2015 with a better processor, better Wi-Fi and Bluetooth, an 8MP camera, and a 128GB storage option. Apple’s new audio products are named “AirPods” and “HomePod”, and the iPod touch was by far the bestselling iPod recently.The iPod Nano came with a color display and offered more storage than the iPod Shuffle, with the late Apple CEO Steve Jobs at the time touting it as a way to carry “a thousand songs in your pocket”.Regardless, it’s the end of an era as Apple no longer sells any traditional music players.Ars has reached out to Apple for additional comment, and we’ll update this post should new information become available.