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Liquor barron Vijay Mallya to dethrone ‘India’ from F1 team Force India

It was previously reported that Force India was considering a name change in hopes of attracting more worldwide sponsors. With limited backing from Indian sponsors and diminutive interest for Formula 1 in India, the team is looking to adopt a more global name. The one reason Bernie didn’t like name changes all the time is that a team over time gets an identity and everyone knows who it is. It is being reported that the owners have made a decision to rebrand the team as Force One, as an attempt attract more worldwide sponsors. Force India is the only team on the current F1 grid to attach a country’s name to itself, largely due to Mallya purchasing the team in 2007, then known as Spykar F1. Moreover, the team will need the approval from the FIA and the F1 Commission and also some the teams saying “yes”, to officially use the new name.Documents reveal that on May 31 and June 6 new limited companies were registered in the United Kingdom under the names Force One Grand Prix, Force One Racing, Force One Team, Force One Technologies, Force One Hospitality and Force One Brand. The team, in fact, recently bagged a new worldwide sponsor this season – water technology company BWT. “Force India could be restrictive”, said the Indian-born businessman.Mallya, who is now in London and under the scanner of the Indian authorities over unpaid loans associated with Kingfisher Airlines, had earlier mentioned that he was considering changing Force India’s name to make it more globally marketable. Now we have no Indian sponsors whatsoever, apart from Vijay’s Kingfisher. Force India is confident however, that it will not be problematic.”If we choose a name that’s closely linked to Force India but not Force India that might even be an easier step forward”. Team COO, Otmar Szafnauer also confirmed the development.