NBC Launches New Streaming News Show on Snapchat

The twice-daily streaming news series is called Stay Tuned and features a mix of the day’s top headlines from pop culture and entertainment, sports, as well as national and worldwide news. The median age of NBC Nightly News, for example, is 64 years old, according to the Nielsen ratings agency. Stay Tuned will have morning and afternoon editions every day of the week, as well as a show over the weekends. Nick Ascheim, a senior VP of digital content at NBC News told Variety, “There is a generation of people who are going to be cord-nevers, cord-cutters”.NBC seems to be attempting to court millennials with the launch of a new cable-and-television-free news program which will stream on an unlikely platform: Snapchat.And, of course, NBC’s Snapchat Show theoretically opens the network up to a younger audience.Much bigger rival Facebook is also getting into original content, having signed deals with millennial-focused news and entertainment creators, including BuzzFeed, to launch shows as soon as next month, Reuters first reported in May. He said the average user comes to Snapchat more than 18 times a day.It’ll run two to three minutes in length as to not lose those with short attention spans and pack the same sort of captions that are widely used across social media, making broadcasts ripe for screenshotting and sharing.This is the first daily news program on Snapchat, and the first news show of any kind to be produced by a third party on the platform.Snapchat expects the NBC news show will help increase user engagement, which is now growing at over 30 minutes a day, said Sean Mills, head of original content at Snapchat. “We need to know how to reach them”.His belief that Snapchat is the key to get NBC in front of a younger audience shouldn’t be any surprise: NBCUniversal invested $500 million in Snap’s IPO this March, a decision that CEO Steve Burke explained to the LA Times as “beacon investing”, comparing it to Microsoft’s $1 billion bet on Comcast in 1997.