Damian Keogh: The new CEO of Hoyts

SYDNEY: Damian Keogh, Val Morgan’s chief executive, has been appointed the Hoyts Group’s CEO. The current chairman of the Cronulla Sharks NRL team, Keogh, will be replacing Delfin Fernandez when he retires on March 31.

Keogh has been the head of Val Morgan, the cinema advertising business since July 2011 and was the national sales director of MCN (Multi Channel Network), the media sales agency for seven years bfore that.

David Kirk who is the Hoyts Group chairman said that Fernandez had done a wonderful job during his tenure of eight and a half years as Hoyts’ CEO. Fernandez has now decided to pursue a range of other interests and the Group wished him well for it. However, Fernandez will remain a director at the Group.

Kirk Said that Damian has shown outstanding leadership at Val Morgan over the period of two and a half years. He has increased cinema advertising revenue by more than 20 per cent in each year. He had also led the investment strategy for Val Morgan Retail which has increased over 60 per cent in the last two years to become Australia’s largest and fastest-growing digital out-of-home advertising network.

The Hoyts Group is currently under the ownership of a group of funds suggested by Pacific Equity Partners after 50 per cent stakes of Publishing and Broadcasting Ltd and West Australian Newspapers Holdings were bought in a transaction in which the company was valued at $440 million. The Hoyts Group owns Val Morgan including 43 cinemas across Australia and New Zealand as well as the Hoyts Kiosk DVD distribution chain.

Cronulla Sharks are sure even if Damian Keogh becomes the new boss of the Hoyts entertainment group, business pressure won’t let Damian Keogh to reconsider his position as their club chairman.

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