CALIFORNIA: Google has claimed on Friday that they have acquired London start-up Spider.io for the technology they are using for the fight against the fraud in advertisements. The Mountain View is facing immense problems since the past few years amid the outburst of Google ads in which a growing rate of infringement, false information and lies are jangling the reputation of many big companies worldwide. The latest buying decision by Google will hopefully let them get rid of teasing ads.
Google is hoping that Spider.io is going to improve information accuracy that it provides to advertisers. The team of Spider.io has spent three years in crafting intelligent systems to tackle e-fraud.
Neal Mohan, VP, Display Advertising at Google’s DoubleClick unit, wrote in his blog that their main target is to add technology in advertisement products. “Our main goal is to make the publishers realize the real value of the digital media. Also by adding the Spider.io fraud fighting experts, we can easily scale our efforts,” says Mohan. He also tweeted about his excitement.
Now, Google is going to add this technology in fraud detection in the media field. Spider.io is going to help advertisers so they are not trapped in fraud by networks. Complete details of the deal are not disclosed in the blog post but chances are high that the Spider.io and Google team will launch these services without letting everybody know. The search engine results and Adwords services of Google will now be more secure and in control.